Die Trying Collective

Product and website launch for Barbarian’s focused effort to promote sustainability within their NYC office.

Let’s talk sustainability. You care about the environment but may not know where to start. The Die Trying Collective brings together people who want to shift their community’s sustainability habits. Our approach is simple: start small, act with intention, and scale the impact.

Our flagship project, the Sustainable Utensil Dispenser (SUD), is a sustainably engineered solution designed to reduce single-use plastic waste. SUD makes it easy to access reusable metal utensils while sharing data-driven facts about the environmental cost of disposables. Paired with our thoughtfully built website, we aim to raise awareness and encourage behavior change from the individual level to the broader community.

We know we cannot undo the damage that has been done, but we can stop adding to it. Our goal is to create lasting change or die trying.