Select Formula X THC Energy Drink
Full product launch for Select’s hemp THC–infused energy drink. The work spanned retail assets and social content to connect with young adults who live life at full intensity.
This isn’t your average energy drink. Formula X hits different. It combines a powerful surge of caffeine with hemp-derived THC, engineered for people who go hard and stay sharp.
Whether you are grinding through a gaming marathon or turning up at the afterparty, Formula X delivers high performance and high vibes in one can.
Photorealistic 3D Renders
OOH Posters
Social Animations
CREDITS
John Godwin: Creative Director
Vaughn Renner: Designer + Art Director
Brock Johnson: Copywriter
Esther Lee: Animator
CLIENT
Curaleaf