Select X BITES

Video advertisement for the launch of Select’s X Bites.

X Bites deliver an out-of-this-world edible experience with fast-acting, long-lasting effects that launch you into orbit. Bold, flavorful, and reliable, these gummies are made to take you on a journey to the stars.

At Florida’s Welcome to Rockville festival, X Bites took center stage. A custom cosmic-themed video played on the main stage throughout the weekend, grabbing attention and driving buzz. The activation became a major win for both Curaleaf and Select, introducing thousands of festival-goers to the X Bites experience.