In April 2013, a bomb went off during the Boston Marathon. This event changed the lives of many, and changed the city of Boston itself.
STRONG TOGETHER is a month-long campaign, kicking off the week of the Boston Marathon, where New York City will display their ultimate support for Boston.
promotional video to tease and kick-off the campaign.
the new york yankees wear custom uniforms during the entire month.
the empire state building intensifies the city’s support.
promotional assets are handed out to new yorkers.
Vaughn Renner: Designer/Art Director