Desperados' Inner Tequila Studios challenged us to incite positive change through musical experimentation. ALULA is a Los Angeles-based music festival that will encourage people around the world to go out and tidy up trashed beaches. The collected junk will then be used to create functional instruments for headlining bands to jam on at the festival itself. It's a celebration of clean beaches, awesome music, and a damn-good beer.
promotional posters are displayed around beaches leading up to the festival.
experiment with the beauty behind music.
attend the wildest event of a lifetime.
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Vaughn Renner: Designer/Art Director
Jon Krippahne: Designer/Art Director
Bill Starkey: Creative Director